There Are So Many Opportunites Just Like This One...

I hear that objection every day.  "I'm looking at another company that is just like yours."  "There are so many opportunities just like this one."  "Frankly, your business is a little expensive to get started in.  There are lots of others that cost a lot less to join." 

How do you compete with other companies all vying for the same reps?  One thing you don't want to do is "negative advertising."  You can find this sort of marketing all over the Internet right now.  Yes, it may work in the short term.  But all you are likely to recruit using that method are the reps looking for the easiest way to make a fast dollar, and when they run into their first roadblock, they will quit.  I hope you will never hear me badmouth another opportunity - and if you do, I hope you will remind me that it's never the right way to find prospective partners.

What do you do instead?  Showcase the strengths of your own business.  You joined for a reason.  What was it?  Do you have the best products on the market?  Then discuss that.  Show your prospects how easy it is to get sales and retain customers because of the quality of the products you offer.

Is your comp plan fabulous?  Showcase that.  I never go to a presentation without a printout that shows what the average rep at each level makes - and how long it takes on average to get there.  It's a great prospecting tool.

Most of all, you want to highlight your team.  The one thing that has made FHTM stand out for me is the team of people I work with.  I've been involved with several other network marketing companies.  They all had great products and good comp plans.  But the team leadership was lacking.  That's not a reflection on the quality of the company.  Many networkers just don't know how to build and then lead a team.  That's why I always point out how our team works with you once you're on board with us.  Once you compare, most prospects find that our training and our commitment to your success makes our team the best choice. 

There are so many opportunities out there - but they are not just like yours.  Highlight the things that make yours stand out from the crowd and don't resort to dragging down the others.  You'll attract the kind of partners you want - positive people looking for the best opportunity for themselves and their families who are willing to do the work it takes to be a success.  And that's the secret to building a strong downline!